Resources

Agreement templates

Standard reference templates for the deals done on Arena, written for India. Use them as a checklist of what a good agreement covers. On a deal, either party can generate a draft pre-filled with the parties, deliverables, fee and dates. Library version 2026-10-23.

• Sponsorship agreement

  A brand sponsors a team, league, venue, event or property in return for rights and branding.

  Use when: Title, presenting, associate or category sponsorship of a sports or culture property.

  v1.1 · 15 sections

• Creator collaboration agreement

  A brand commissions a creator for content, posts or campaigns.

  Use when: Paid social content, integrations, reels, videos or campaign appearances by a creator.

  v1.1 · 16 sections

• Athlete endorsement agreement

  A brand engages an athlete to endorse products, appear in campaigns and use name and likeness.

  Use when: Endorsement, ambassadorship or appearance deals with an athlete (directly or through a manager).

  v1.1 · 16 sections

• Mutual non-disclosure agreement

  Both sides protect confidential information shared while exploring a deal.

  Use when: Before sharing pricing, audience data, plans or unreleased campaigns.

  v1.0 · 11 sections

• Event partnership agreement

  A brand partners with an event or festival for on-ground presence, activations and media.

  Use when: Festivals, tournaments, concerts, marathons, community or cultural events.

  v1.1 · 15 sections

• IP and merchandise licensing agreement

  A rights holder licenses names, logos or likeness for co-branded merchandise.

  Use when: Merch collaborations between a creator, athlete or property and a brand or merchandising agency.

  v1.2 · 15 sections

• Agency services agreement

  A client engages an agency for campaign, promotion, talent management or sponsorship sales services.

  Use when: Marketing and promotion agencies, sponsorship sales agents or talent managers working for a client.

  v1.1 · 15 sections

• Supply agreement (kit, print and merch)

  A team, league, event or brand orders kit, jerseys, print, signage or merch from a supplier at the prices quoted on Arena.

  Use when: An RFQ quote or tender bid is awarded to a kit, print or merch supplier. Items, unit prices, sample and lead time are filled from the awarded quote.

  v1.0 · 17 sections

• CSR grant / scholarship agreement

  A company funds an athlete, team, academy or artist (or their trust / NGO) as a CSR grant or scholarship, released against milestones.

  Use when: CSR grants under Section 135 and Schedule VII (e.g. training to promote rural, Paralympic or Olympic sports; promotion of art and culture) and scholarships.

  v1.1 · 15 sections

• Naming rights and multi-year partnership agreement

  A brand takes the naming rights (or a long-term partnership) of a stadium, league, festival, venue or event for several years.

  Use when: Multi-year naming rights or partnerships with year-by-year fees, annual escalation, renewal and right of first refusal.

  v1.1 · 16 sections

• League franchise agreement

  A sports or culture league grants an investor or company a city / team franchise for a fixed term.

  Use when: Franchise sales for leagues: a city or team slot awarded on Arena after NDA, interest and bids.

  v1.1 · 17 sections