Athlete endorsement agreement
Reference template · v1.1 · Brand and Athlete
A brand engages an athlete to endorse products, appear in campaigns and use name and likeness.
Reference template, not legal advice. Consult your lawyer.
Reference template only, not legal advice. Laws, stamp duty and tax treatment vary by State and by deal. Have your lawyer review and adapt this document before anyone signs it. Live Aware (operator of Arena) provides these as starting points and is not a party to agreements between users.
On an Arena deal, open the deal and choose Generate draft agreement to get this template filled in with the parties, deliverables, fee and dates.
1. Parties
This agreement is made on [agreement.date] between:1. [partyA.org], represented by [partyA.name] ([partyA.email]) (the "Brand"); and2. [partyB.org], represented by [partyB.name] ([partyB.email]) (the "Athlete").Each a "Party" and together the "Parties". Registered address, PAN / GSTIN and authorised signatory of each Party: [to be completed].
2. Endorsement and name and likeness
The Athlete grants the Brand a non-exclusive [or exclusive in category ___] licence to use the Athlete's name, image, likeness, signature and approved biography in the Territory [India] for the Term, solely to advertise the Brand's [products].
3. Deliverables and timeline
The Athlete shall deliver the following for [deal.title] (Arena deal [deal.ref]):[deal.deliverables]Term: [deal.start] to [deal.end]. Proof of each deliverable (photos, links, reports or analytics screenshots) shall be shared within [7] days of delivery and is deemed accepted unless reasonably disputed within [7] days.
4. Sporting obligations
Nothing in this agreement requires the Athlete to breach the rules of the Athlete's team, league, federation, the National Anti-Doping Agency or any event organiser. Where team or event kit rules conflict, those rules prevail and the Parties shall agree an alternative.
5. Fees and payment
The Brand shall pay the Athlete a total fee of [deal.value] ([deal.terms]), plus GST as applicable. Payment schedule: [e.g. 50% on signature, 50% on acceptance of final proof], within [30] days of a valid tax invoice. TDS shall be deducted where required under the Income-tax Act, 1961, and certificates shared. Late payments carry interest at [__]% per annum.
6. Morality and injury
Either Party may terminate on written notice if the other is involved in conduct causing serious public disrepute. If the Athlete is injured, appearances shall be rescheduled; fees shall be reduced pro rata only for deliverables that cannot be rescheduled.
7. Manager / agent
If the Athlete is represented, the manager or agent signs only as the Athlete's representative and the Athlete remains a Party. Manager fees are payable by the Athlete unless agreed otherwise.
8. Cancellation
Either Party may cancel this agreement by written notice. If it is cancelled before any deliverable has started, amounts paid shall be refunded within [30] days, less costs already committed with the other Party's written approval. After work has started, the cancelling Party shall pay for deliverables already provided and costs reasonably committed up to the date of the notice, and amounts paid for deliverables not yet provided shall be refunded pro rata within [30] days.
9. Confidentiality
Each Party shall keep the terms of this agreement and any non-public information received from the other Party confidential, using it only to perform this agreement, for the term and [2] years after it ends, except where disclosure is required by law.
10. Data protection
Each Party shall process personal data received under this agreement only for its purpose and in line with the Digital Personal Data Protection Act, 2023 and applicable rules.
11. Termination
Either Party may terminate on [30] days' written notice if the other Party materially breaches this agreement and does not cure the breach within that period. Fees for deliverables accepted before termination remain payable.
12. Liability and indemnity
Each Party indemnifies the other against third-party claims arising from its breach of this agreement or of law. Neither Party is liable for indirect or consequential loss. Total liability is capped at [the fee under this agreement], except for fraud, wilful misconduct or breach of confidentiality.
13. Force majeure
Neither Party is liable for delay or failure caused by events beyond its reasonable control (including natural disasters, epidemics, government action or cancellation of the underlying event). The Parties shall agree in good faith on rescheduling or a pro-rata refund.
14. Governing law and disputes
This agreement is governed by the laws of India. Disputes shall first be discussed in good faith for [30] days, then referred to arbitration by a sole arbitrator under the Arbitration and Conciliation Act, 1996, seated in [city], in English. Courts at [city] have exclusive jurisdiction for interim relief.
15. General
This agreement is the entire agreement on its subject and may be changed only in writing signed by both Parties. Stamp duty shall be borne by [Party] as per the applicable State Stamp Act. This agreement may be signed electronically and in counterparts. Live Aware (operator of Arena) provides the Arena platform only and is not a party to this agreement.
16. Signatures
For [partyA.org]: Name ____________ Designation ____________ Signature ____________ Date ________For [partyB.org]: Name ____________ Designation ____________ Signature ____________ Date ________