Brief Builder
Build a brand brief
Describe your goal, market, audience and budget. Arena ranks live sports and culture listings that fit, then builds a plan.
Step 1 of 3 · Brief → Matches → Plan
Your brief
How matching works
Only the required fields drive matching. Arena filters live published offers (sports and culture), scores them on fit, and builds plan lines from real inventory. You can then send requests directly or ask Arena Desk to negotiate. 43 listings are live now.
Build Brief
Two layers: a short core brief to run Map/Match, and an optional deeper brief when you have more detail. Nothing is pre-filled — fill only what you know.
Part 1 · Core brief
Required to run Map/Match and save
Brand managers start here
Campaign Objective *
Select one — tap again to clear.
Brand Category *
Select one — tap again to clear.
Markets *
Select one or more (cities and/or regions) - tap again to clear.
Select one — tap again to clear.
Audience *
Select one — tap again to clear.
Budget Range *
Select one — tap again to clear.
Requires login. Deeper fields improve ranking when filled — they are never required.
What Happens Next
Step 1
Brief Captured
Brand, goal, objective, market, audience, budget, and timing are set by you.
Step 2
Rules Map/Match
Arena ranks live published Offer and Seek listings with reason chips.
Step 3
Shortlist / Connect
Save matches or request the listing owner through dual-sided connect.
Step 4
Owner Responds
Listing owner accepts, declines, or asks for more info.
Step 5
Desk / Pipeline
Accepted paths move into proposal coordination when needed.
Step 6
Proof Path
Delivery and reporting stay on the same opportunity record.
Live Map / Match
Complete the brief first
Fill Part 1 (core brief) to unlock ranking. Part 2 is optional — add KPI, flight, preferences, and buying notes only when you have them.
- ▸ Brand name
- ▸ Campaign goal
- ▸ Opportunity domain
- ▸ Campaign Objective
- ▸ Brand Category
- ▸ Markets
- ▸ Audience
- ▸ Budget Range
- ▸ Brief close date