Creator collaboration agreement
Reference template · v1.1 · Brand and Creator
A brand commissions a creator for content, posts or campaigns.
Reference template, not legal advice. Consult your lawyer.
Reference template only, not legal advice. Laws, stamp duty and tax treatment vary by State and by deal. Have your lawyer review and adapt this document before anyone signs it. Live Aware (operator of Arena) provides these as starting points and is not a party to agreements between users.
On an Arena deal, open the deal and choose Generate draft agreement to get this template filled in with the parties, deliverables, fee and dates.
1. Parties
This agreement is made on [agreement.date] between:1. [partyA.org], represented by [partyA.name] ([partyA.email]) (the "Brand"); and2. [partyB.org], represented by [partyB.name] ([partyB.email]) (the "Creator").Each a "Party" and together the "Parties". Registered address, PAN / GSTIN and authorised signatory of each Party: [to be completed].
2. Deliverables and timeline
The Creator shall deliver the following for [deal.title] (Arena deal [deal.ref]):[deal.deliverables]Term: [deal.start] to [deal.end]. Proof of each deliverable (photos, links, reports or analytics screenshots) shall be shared within [7] days of delivery and is deemed accepted unless reasonably disputed within [7] days.
3. Content approval
The Creator shall share drafts [3] days before publishing. The Brand may request up to [2] rounds of reasonable changes. Content shall not be deleted or archived for [6 months] after posting.
4. Advertising disclosure
All paid content shall carry a clear disclosure (e.g. #ad, #sponsored, or the platform's paid-partnership label) in line with the ASCI Guidelines for Influencer Advertising and applicable consumer protection law.
5. Usage rights
The Brand may reuse the content on its own channels for [6 months] from posting. Paid amplification, whitelisting or use in other media requires [written consent / an additional fee of ___]. The Creator keeps ownership of the content.
6. Fees and payment
The Brand shall pay the Creator a total fee of [deal.value] ([deal.terms]), plus GST as applicable. Payment schedule: [e.g. 50% on signature, 50% on acceptance of final proof], within [30] days of a valid tax invoice. TDS shall be deducted where required under the Income-tax Act, 1961, and certificates shared. Late payments carry interest at [__]% per annum.
7. Exclusivity and conduct
The Creator shall not promote directly competing [category] brands for [30] days before and after posting. Either Party may end this agreement if the other's conduct brings it into serious public disrepute.
8. Cancellation
Either Party may cancel this agreement by written notice. If it is cancelled before any deliverable has started, amounts paid shall be refunded within [30] days, less costs already committed with the other Party's written approval. After work has started, the cancelling Party shall pay for deliverables already provided and costs reasonably committed up to the date of the notice, and amounts paid for deliverables not yet provided shall be refunded pro rata within [30] days.
9. Confidentiality
Each Party shall keep the terms of this agreement and any non-public information received from the other Party confidential, using it only to perform this agreement, for the term and [2] years after it ends, except where disclosure is required by law.
10. Data protection
Each Party shall process personal data received under this agreement only for its purpose and in line with the Digital Personal Data Protection Act, 2023 and applicable rules.
11. Termination
Either Party may terminate on [30] days' written notice if the other Party materially breaches this agreement and does not cure the breach within that period. Fees for deliverables accepted before termination remain payable.
12. Liability and indemnity
Each Party indemnifies the other against third-party claims arising from its breach of this agreement or of law. Neither Party is liable for indirect or consequential loss. Total liability is capped at [the fee under this agreement], except for fraud, wilful misconduct or breach of confidentiality.
13. Force majeure
Neither Party is liable for delay or failure caused by events beyond its reasonable control (including natural disasters, epidemics, government action or cancellation of the underlying event). The Parties shall agree in good faith on rescheduling or a pro-rata refund.
14. Governing law and disputes
This agreement is governed by the laws of India. Disputes shall first be discussed in good faith for [30] days, then referred to arbitration by a sole arbitrator under the Arbitration and Conciliation Act, 1996, seated in [city], in English. Courts at [city] have exclusive jurisdiction for interim relief.
15. General
This agreement is the entire agreement on its subject and may be changed only in writing signed by both Parties. Stamp duty shall be borne by [Party] as per the applicable State Stamp Act. This agreement may be signed electronically and in counterparts. Live Aware (operator of Arena) provides the Arena platform only and is not a party to this agreement.
16. Signatures
For [partyA.org]: Name ____________ Designation ____________ Signature ____________ Date ________For [partyB.org]: Name ____________ Designation ____________ Signature ____________ Date ________