Vision · Roadmap

One Roadmap, In Order

Each step builds on something that already works today. Coming-soon items are marked; everything linked under “Use today” is live.

Timeline

What we are building next

  1. Live

    Identity & Trust

    Maps who works with whom across Sports and Culture

    Connects people, teams, and assets — who owns what and who partnered before — on top of verified organisations, so every match starts from trusted relationships.

    Live now

    Email and organisation verification with a Verified badge; federations and tourism boards verify with official documents; funding documents are admin-checked; creator stats are labelled Connected, Admin-checked or Self-reported.

    Built on the partners and listings you already publish on Arena.

    Use today

    See who you have worked with on Relationships.

  2. Live

    Persona OS

    Role-based workspaces for every desk on Arena

    Helps brands, creators, communities, and event teams run their day — proposals, media kits, member growth, and event flow — in one place.

    Live now

    Role-aware workspace for 13 sports and culture roles: My Listings, Monetize, Grow, Decision Desk, teams with permissions and approval limits.

    Learns from your real listings, requests, and deals so advice stays grounded in what you actually do.

    Use today

    Use My desk for the next step, event flow and one-page media kits.

  3. Live

    Match narratives

    Explains why a brand and a property or athlete fit

    Turns a match into a clear story — why this brand and this property or athlete belong together — ready to share with a team.

    Live now

    Two-way matching of Offers and Needs with fit reasons on Your matches, Brief Builder and Opportunities, with alerts to both sides.

    Uses the same live listing and brief signals you already see in ranked results.

    Use today

    Open Your matches and press Share the story.

  4. Live

    Experts marketplace

    Hire coaches, officials, commentators, MCs and hosts

    Verified experts for Sports and Culture events — umpires, referees, scorers, coaches, commentators, MCs, anchors, judges and DJs — matched by role, certification, city, language and dates.

    Live now

    Service partners, RFQs and tenders let event operators hire suppliers today.

    Certifications are admin-verified before an expert shows as verified.

    Use today

    Post a hiring need or publish your expert profile.

  5. Live

    Sponsored broadcast bundles

    Sponsors fund the telecast, so leagues get on air

    Packages production and a distribution-partner slot with sponsor inventory, so the cost of broadcasting stops holding a league or event back.

    Live now

    Packages, integrated proposals and inventory for sports and culture properties.

    Packaging and selling only — no streaming tech.

    Use today

    Create a bundle and publish it to sponsors.

  6. Live

    Arena Live city strands

    Regular city broadcast slots for local properties

    City-wise strand calendars where local sports and culture properties apply for slots and sponsors buy across a whole strand.

    Live now

    City-aware matching and listings for local properties.

    Packaging and selling only.

    Use today

    Apply for a slot or sponsor a strand.

  7. Later · Not now

    Coming soon

    Confidence & Reputation

    Trust signals from real delivery and partner history

    Builds reputation from completed work — on-time delivery, reporting quality, returning partners — so buyers know who is ready to spend with.

    Live now

    Deal loop with a next-step guide, deliverables, activation proof, measurement packs and an Analytics & ROI dashboard.

    Grows as you close deals and share proof in Workspace.

    Use today

    Track progress in Measure, Deals, and Pipeline.

Arena Roadmap | What Is Live and What Comes Next | Arena