MD
The Growth Infrastructure For Sports Creators
Instagram meets Patreon meets LinkedIn — cricket analysts, runners, and hoop creators across India and global benchmarks.
Capability
What Creator CRM Does
Product Job
Creator CRM
Manage creator profiles, media kits, sponsor readiness, content packages, and deal pipelines.
Open WorkspaceData Layer
Audience, engagement, sports verticals, deliverables, monetization lanes
This data layer connects to related Arena workspaces so teams can move from signal to action.
Creators
Creator Categories
Live roster
Platform Talent
Endorsement & Events
Men's Cricket
IPL-scale reach, sponsor-ready profiles, and event activation history on Arena.
MD
MS Dhoni
Athlete · Legend & Brand Icon · 48.2M
SD
Shikhar Dhawan
Athlete · Opening Batter · 16.4M
RP
Rishabh Pant
Athlete · Wicketkeeper-Batter · 11.2M
RD
Rahul Dravid
Coach · Team India · 4.1M
AK
Anil Kumble
Legend · Coach & Mentor · 2.8M
KD
Kapil Dev
Legend · 1983 World Cup · 1.9M
KM
Kiran More
Legend · Wicketkeeper · 420K
BK
Bhuvneshwar Kumar
Athlete · Fast Bowler · 5.6M
IS
Ishant Sharma
Athlete · Fast Bowler · 3.2M
RS
Rinku Singh
Athlete · Finisher · 6.8M
VS
Vaibhav Suryavanshi
Athlete · Young Star · 1.1M
ST
Shardul Thakur
Athlete · All-rounder · 2.4M
DC
Deepak Chahar
Athlete · Fast Bowler · 3.8M
RU
Robin Uthappa
Athlete · Batter · 4.5M
WS
Washington Sundar
Athlete · All-rounder · 2.1M
KJ
Kedar Jadhav
Athlete · Batter · 1.6M
RS
RP Singh
Legend · Fast Bowler · 890K
PO
Pragyan Ojha
Athlete · Spin Bowler · 720K
PC
Piyush Chawla
Athlete · Spin Bowler · 1.2M
MS
Mohit Sharma
Athlete · Fast Bowler · 1.4M
WS
Wriddhiman Saha
Athlete · Wicketkeeper · 980K
UC
Unmukt Chand
Athlete · U19 World Cup Hero · 650K
MT
Manoj Tiwari
Athlete · Batter · 540K
WPL & Growth
Women's Cricket
WPL and international profiles with brand-first audience segmentation.
Indian Football
Football Icons
National-team legacy and grassroots football culture for brand storytelling.
Combat Sports
Boxing
Olympic pedigree and fitness-led endorsements across India.
Racket Sports
Badminton
Podium athletes and tour veterans on the creator–sponsor graph.
Studio Panel
Commentary & Studio
Broadcast-ready voices for events, digital shows, and brand integrations.
AJ
Ajay Jadeja
Commentary · Studio & Events · 1.5M
CS
Chetan Sharma
Commentary · Chief Selector (former) · 620K
VR
Vivek Razdan
Commentary · Fast Bowling Analyst · 410K
PS
Paramjeet Sahrawat
Commentary · Hindi Broadcast · 380K
MS
Maninder Singh
Commentary · Spin Analyst · 350K
SD
Sushil Doshi
Commentary · Hindi Radio Legend · 290K
AM
Ajay Mehra
Commentary · Multi-sport Host · 260K
Featured Profiles
Live Workspace
Creator Product Screens
Creator Economy
Creator CRM Workspace
A sports-native CRM for managing creator profiles, audience segments, sponsor readiness, brand endorsements, content packages, and monetization pipelines.
Creator profiles
418
Sponsor-ready
63%
For Brands
Brand Discovery Workspace
A live command center for finding creators, athletes, properties, communities, and events that match a brand's audience, geography, budget, and category goals.
Verified sports assets
1,284
Avg. shortlist time
11 min
Events & Culture
Event Activation Workspace
A planning room for festivals, creator tournaments, fan experiences, and community events with sponsor inventory, ticketing, creator programming, and content output.
Event templates
24
Activation slots
112