Arena Identity Graph
Fans
Unified fan graph tying watch, attend, participate, and purchase behavior.
In Arena
- ▸Fan ID across IPL watch parties and run clubs
- ▸Affinity scores by sport
- ▸Event attendance history
Platform signals
- Avg. fan touchpoints / season
- 14
- Identity merge accuracy
- 92%
India ecosystem
IPL digital fandom
Second-screen engagement and fantasy cohorts on streaming platforms.
ISL supporter groups
City ultras mapped to participation and merch signals.
Global benchmark
NBA League Pass profiles
Cross-device viewing linked to arena visits.
Formula 1 My Account
Global fan passport across races and esports.